2. Affective Stage

Liking:

The next step is to make them like our brand. It’s very important to understand our customers and how they feel about the brand. Our goal is that our unique experience and our differentiated strategy will increase the customer base who likes our brand.

 

Preference:

Is not only about liking the brand, it is also about that they prefer us over our main competitors and possible substitutes. We will introduce a loyalty program which will make more customers prefer us over our competitors.

 

Conviction:

We have to develop conviction in our audience to make them choose our experience. Through our marketing campaigns where we increase brand awareness we will try to take a stronger position in the consumers minds, thus being a natural choice for the experience we try to offer.

 

3. Behaviour Stage

Purchase:

Finally, all our efforts will result in the purchase. If we understand our customer needs and communicate them how we can satisfy these needs they are likely to make the purchase.